Good evening
Feel free to explore my work, learn about me, and get in touch.
Selected Work
TeamUpdraft
2025-26
Redesigning three products without losing familiarity.
Backup, performance and security: three WordPress plugins used on
millions of sites but never designed to feel related. I redesigned all
three and built the shared system that tied them together.
Restaurant EPOS
2024
Ending the wait for the menu.
A mobile first menu for a restaurant that ran on printed menus and
WhatsApp photos. Guests browse directly now, and staff update dishes
in minutes.
Investing Angles
2022-23
Making investing research easy to navigate.
A redesign of a subscription based investing blog, rebuilt around
clearer navigation and structure. Conversions doubled and support
requests dropped 68%.
About
Based in Toronto 🇨🇦
Research-Driven Designer
I'm a UX/UI designer focused on making complex tools intuitive. I lead end-to-end design: research, prototyping, visual design, and testing. I studied political science at UBC, and that research-first instinct shapes how I approach every project. Outside of work — two very demanding cats, too many plants, drawing, knitting, and a growing list of countries to visit.
Contact
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Email
zeinnullina@gmail.com
Connect
LinkedIn
linkedin.com/in/zeinnullina/
Extra
Behance
behance.net/zeinnullina
